The Broken Yolk Café,
The Original Broken Yolk Café started in 1979 in Pacific Beach, a local beach community in San Diego, California. For years, wait lines ran out the door on weekends causing passers-by to stop in and give the restaurant a try. “Once they tried us, they were generally hooked. We’re known for high quality, homemade food and large portions,” says the brand owner.
After a 2009 feature on The Travel Channel’s Man vs Food introduced the brand to millions of viewers outside of Southern California, calls came in from would-be investors, causing the owners to seek help with a franchise expansion model. Now the hometown favorite has grown to 20 locations with 10 of them just in San Diego County and the rest spread across the United States.
If you ask people that live in San Diego why they love the Broken Yolk, they will most likely say, “Their Benedicts…especially the Golden State Benedict.” “Large portions and lots of omelets to choose from.” “Fresh baked biscuits and muffins that smell amazing when you walk in.” and “Lots of variety on their menu from a traditional bacon and eggs breakfast to amazing dishes like the Tiki Toast, Hawaiian bread made into French toast or the Fiesta Burrito.” So many people know the Broken Yolk name from vacationing in San Diego,” says the Vice President of Franchise Development. “Breakfast has been the fastest growing day part for five years and our fresh, from-scratch cooking is a hit no matter where you live.”
With so many new restaurants on the horizon, should we expect big changes from the local favorite? “Like any growing brand, we’ll continue to stay current with demographic trends, but our primary focus will always be on serving high quality food and giving each guest a great experience.”
About Broken Yolk Cafe www.thebrokenyolkcafe.com
Founded in 1979, The Broken Yolk Café serves breakfast and lunch from its 20 locations located throughout San Diego, Orange County, Imperial County, Arizona, Florida and Illinois.